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From the farm
to your table

Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them.

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Make the WISE Choice for Your Family

High quality potato chips since 1921.

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POTATO CHIPS

Potato Chips

WISE® GOLDEN ORIGINAL

NUTRITIONAL INFO

Potato Chips

WISE® HONEY BBQ

NUTRITIONAL INFO

Potato Chips

WISE® ONION & GARLIC

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Potato Chips

WISE® BBQ

NUTRITIONAL INFO

 

Potato Chips

WISE® SALT & VINEGAR

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Potato Chips

WISE® LIGHTLY SALTED

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Potato Chips

WISE® UNSALTED

NUTRITIONAL INFO

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NEW PRODUCTS

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Food Truck

Favorites

Who doesn't love a good food truck? We are bringing two of the best Flavors to life with new Flavors of Wise Chips inspired by Papaya King and North East of the Border

Beef Barbacoa Tacos

Food Truck Favorites Beef Barbacoa Tacos brings to life some of our favorite flavors inspired by North East of the Border truck in Boston.

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Loaded Chili Cheese Dog

Another delicious flavor Loaded Chili Cheese Dog, inspired by, the Papaya King truck in NYC.

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Grilled Cheeseburger Flavored

Our Grilled Cheeseburger flavor was inspired by the Loaded Burger truck in Atlanta.

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Korean Barbecue Flavored

Our Korean Barbecue flavor was inspired by the Korilla truck in NYC.

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KNOW MORE ABOUT
OUR PARTNERS

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Almost 80 years ago Papaya King created a Tropical Oasis in the Concrete Jungle with the magical combination of tropical drinks and frankfurters.

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North East of the Border is a business venture formed by two friends that met while working in the Bahamas.

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KETTLE COOKED

The difference between kettle chips and standard potato chips is the cooking process. Whereas your basic bagged chip is fried in a conveyer-belt-like continuous process, kettle chips have a pre-industrial pedigree. They're made in batches -- dunk a bunch, take them out, dunk a bunch more. When a new batch of potatoes is added, it lowers the temperature of the oil, which means the chips take longer to cook. Try some crunchy delicious Wise Kettle Chips today!

REGULAR LINE

Kettle Cooked

Original

Kettle Cooked

Salt & Vinegar

Kettle Cooked

Barbecue

Kettle Cooked

Cracked Pepper

Kettle Cooked

Jalapeño

 

40% REDUCED FAT

Kettle Cooked

40% Reduced Fat
Original

Kettle Cooked

40% Reduced Fat
Salt & Vinegar

Kettle Cooked

40% Reduced Fat
Barbecue

MEDITERRANEAN PRODUCTS

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Mediterranean story

Send your taste buds on a trip to the the Mediterranean!! Now Available our newest Kettle Flavors: Feta Cheese, Bruschetta, Sea Salt & Balsamic Vinegar. At 40% Reduced Fat these are likely to become your favorite snacks from Wise.

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Coming
Soon

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UNIQUE FLAVORS

Kettle Cooked

40% Reduced Fat
Feta Cheese

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Kettle Cooked

40% Reduced Fat
Bruschetta

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque eget sollicitudin felis.

Kettle Cooked

40% Reduced Fat
Sea Salt & Balsamic Vinegar

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque eget sollicitudin felis.

 

POTATO UPDATES

FROM INSTAGRAM

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